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What is the EU Green Claims Directive and How Does it Affect Product Marketing?

Consumers are no longer just noticing sustainability claims on their product's packaging, they are actively seeking them out. According to Globe Scan's "Healthy & Sustainable Living Report 2024" 89% of consumers currently purchase or would like to start purchasing eco-friendly products.

Brands that don't include environmental claims on their products (greenhushing) or include incorrect or misleading claims (greenwashing) risk losing trust with consumers. With greenwashing on the rise, the EU is stepping in to ensure that environmental claims are credible, verifiable and backed by science. Enter the Green Claims Directive, a game-changer for businesses marketing their sustainability efforts.

Here’s everything you need to know to stay ahead of the curve.

What is the Green Claims Directive?

The Green Claims Directive is a proposed EU law designed to regulate environmental claims made by companies. It ensures that businesses provide clear, substantiated, and verifiable information when marketing products as "green" or "sustainable." The directive applies to explicit environmental claims and labeling schemes, addressing issues like recyclability, carbon neutrality and biodiversity impact.


Key Goals of the Directive:

  • Eliminate greenwashing: Prevent misleading claims that confuse consumers.

  • Ensure scientific backing: Require companies to provide concrete evidence for their sustainability statements.

  • Regulate eco-labels: Standardize environmental labels to enhance consumer trust.

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Need help simplifying your ESG data?
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FAQs

Data security

We take data security very seriously. ECO-OS uses enterprise-grade security measures, including encryption, secure data storage, regular security audits, and compliance with leading industry standards. Your sensitive ESG data remains private, secure, and confidential at all times.

Data security

We take data security very seriously. ECO-OS uses enterprise-grade security measures, including encryption, secure data storage, regular security audits, and compliance with leading industry standards. Your sensitive ESG data remains private, secure, and confidential at all times.

Data security

We take data security very seriously. ECO-OS uses enterprise-grade security measures, including encryption, secure data storage, regular security audits, and compliance with leading industry standards. Your sensitive ESG data remains private, secure, and confidential at all times.

Do you provide implementation support?

Absolutely! Our professional services team is among the most talented and experienced in the business. They provide hands-on implementation support, systematically guiding your team every step of the way. From initial data discovery and onboarding of users to training and integration, our experts ensure your team rapidly closes gaps and creates new value with ECO-OS.

Do you provide implementation support?

Absolutely! Our professional services team is among the most talented and experienced in the business. They provide hands-on implementation support, systematically guiding your team every step of the way. From initial data discovery and onboarding of users to training and integration, our experts ensure your team rapidly closes gaps and creates new value with ECO-OS.

Do you provide implementation support?

Absolutely! Our professional services team is among the most talented and experienced in the business. They provide hands-on implementation support, systematically guiding your team every step of the way. From initial data discovery and onboarding of users to training and integration, our experts ensure your team rapidly closes gaps and creates new value with ECO-OS.

Do you also support Scope 3 reporting?

Of course. ECO-OS provides an end to end solution for Scope 3 emissions following the guidance of the GHG Protocol. A suite of tools unique to our platform simplifies the complex task of communicating, collecting and aggregating your supply chain data, helping you clearly understand your full value chain emissions and devise actionable reduction programs.

Do you also support Scope 3 reporting?

Of course. ECO-OS provides an end to end solution for Scope 3 emissions following the guidance of the GHG Protocol. A suite of tools unique to our platform simplifies the complex task of communicating, collecting and aggregating your supply chain data, helping you clearly understand your full value chain emissions and devise actionable reduction programs.

Do you also support Scope 3 reporting?

Of course. ECO-OS provides an end to end solution for Scope 3 emissions following the guidance of the GHG Protocol. A suite of tools unique to our platform simplifies the complex task of communicating, collecting and aggregating your supply chain data, helping you clearly understand your full value chain emissions and devise actionable reduction programs.

What international standards and frameworks are supported by ECO-OS?

ECO-OS allows you to align with the major global ESG reporting frameworks, including CSRD, GRI, IFRS, SASB, and CDP, to mention a few. Our platform makes it easy for your company to remain compliant and produce reports recognized and trusted worldwide. The strongest testament to this: our customers routinely see rapid score improvements across major ESG ratings after adopting ECO-OS, including EcoVadis, CDP, Sustainalytics, and MSCI. These gains have also supported access to attractive sustainability-linked financing.

What international standards and frameworks are supported by ECO-OS?

ECO-OS allows you to align with the major global ESG reporting frameworks, including CSRD, GRI, IFRS, SASB, and CDP, to mention a few. Our platform makes it easy for your company to remain compliant and produce reports recognized and trusted worldwide. The strongest testament to this: our customers routinely see rapid score improvements across major ESG ratings after adopting ECO-OS, including EcoVadis, CDP, Sustainalytics, and MSCI. These gains have also supported access to attractive sustainability-linked financing.

What international standards and frameworks are supported by ECO-OS?

ECO-OS allows you to align with the major global ESG reporting frameworks, including CSRD, GRI, IFRS, SASB, and CDP, to mention a few. Our platform makes it easy for your company to remain compliant and produce reports recognized and trusted worldwide. The strongest testament to this: our customers routinely see rapid score improvements across major ESG ratings after adopting ECO-OS, including EcoVadis, CDP, Sustainalytics, and MSCI. These gains have also supported access to attractive sustainability-linked financing.

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