Greenhushing
The action of a company choosing not to share its environmental, social, and governance (ESG) information with the public, including stakeholders and investors. This may be done to avoid accusations of greenwashing, manage concerns from investors, keep competitive secrets, or because their ESG practices are not strong or are uncertain due to changing regulations. By not sharing this information, the company limits transparency and makes it harder for others to evaluate how sustainable and responsible it really is.
"GreenProducts Ltd. was found practicing greenhushing by underreporting its sustainable initiatives to avoid scrutiny and backlash. This lack of transparency hindered stakeholders' ability to fully assess the company’s environmental efforts, ultimately resulting in missed opportunities for recognition and support."