Greenwashing
"SustainAbility was accused of greenwashing when it launched a marketing campaign highlighting its eco-friendly practices, despite continuing to use environmentally harmful processes in its supply chain."
Definition
A phenomenon where a company makes misleading or false claims to convince consumers that its products are more environmentally friendly or have a greater positive environmental impact than they truly do. This is often viewed as a critique of Environmental, Social, and Governance (ESG) practices because it undermines the credibility and effectiveness of ESG efforts.
Related terms
